economic utilization of Southern African aromatic and medicinal plants
within a system which promotes the conservation, maintenance of botanical
diversity and the optimum utilization of our natural resources.
- our basic
tenets which subscribe to the value of all people and the need to uplift
impoverished communities through interactive partnerships; goals which can
only be achieved by running the company profitably.
our products vigorously but fairly, retaining our professional dignity at
all times and ensuring a living wage for our employees, a reasonable
return for our customers and a reasonable profit for ourselves.
name of our company, GRASSROOTS GROUP, was carefully chosen
to reflect our determination to become involved in the advancements of
rural communities using the indigenous plants of our country.
believe in responsible biotechnology that supports and enriches both the
land and the rural communities that are its true guardians.
- We are committed
to the conservation and diversity of South Africa's rich aromatic and
medicinal plant life.